About Us
Welcome to iTrans4orm
This studio was built for those who want more than a surface-level beauty or grooming fix. It’s for those seeking balance, clarity, and results that feel aligned—with your energy, lifestyle, and goals.
At iTrans4orm, we don’t just provide facials, loc services, and haircuts—we create space for transformation. We understand how it feels to bounce between stylists, get rushed through treatments, or never feel fully seen. That’s why every service we offer is rooted in intention, backed by experience, and delivered with the care your whole self deserves.
Our Story
iTrans4orm was founded in 2014 as a wellness company dedicated to helping people live fuller, healthier lives. For me, it was personal. After losing loved ones to preventable illnesses, I felt called to guide my community toward lifestyle changes that support happiness, healing, and longevity. What started as a passion soon became a mission: to help others experience radiant skin, healthy hair, and wellness from the inside out.
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Our Mission
At iTrans4orm, our mission is to elevate self care by providing holistic esthetics, natural hair, and grooming services that honor each client's identity, energy, and lifestyle. We create restorative experiences that blend wellness, culture, and professionalism—empowering individuals to look and feel their best, from the inside out.
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Our Values
At iTrans4orm, we believe in care that goes deeper than the surface. Our values are rooted in:
- Holistic Wellness – We treat the whole person, blending beauty, health, and energy for lasting results.
- Cultural Respect – We honor natural textures, traditions, and identities with skill and reverence.
- Professional Excellence – We deliver consistent, results-driven services in a calm, welcoming environment.
- Integrity & Trust – We build lasting relationships through transparency, education, and care.
- Empowerment Through Self-Care – We support every client’s journey toward confidence, healing, and transformation.
Meet the Founder & CEO
Guided by Experience. Grounded in Purpose.
Erica L. Brasher, M.Ed
Licensed Master Barber | Licensed Esthetician | Certified Holistic Practitioner
Erica brings over a decade of experience and a lifelong passion for whole-self wellness to every service at iTrans4orm. Her training blends traditional grooming and skincare with aromatherapy, essential oils, and energy-based care. Clients appreciate her gentle precision, personalized recommendations, and the way she helps you feel confident and grounded.
She is a wife, a mother, a proud member of Sigma Gamma Rho Sorority, Inc., and most of all, a woman committed to helping others live confidently, consistently, and in alignment with who they truly are.
Whether you're here for coaching, a clarifying facial, Sisterlocks retightening, or a fresh haircut—you’re in a space where every touch, every word, and every product is chosen with intention. This isn’t just about beauty or style. This is your care ritual. Welcome to iTrans4orm.
Take the next step in your journey.
Rooted in Care. Backed by Results. Loved by our Clients.
We proudly use professional-grade products chosen to nourish the skin, strengthen the hair, and support overall wellness. From advanced treatments to naturally inspired ingredients, every formula is hand-selected with purpose — to deliver results that honor your unique texture, tone, and goals.
"Erica is friendly and always welcoming. She provides the best services tailored to your hair and beauty needs!"
"Relaxing scalp treatment and great haircut! I will definitely go back to iTrans4orm."
"I have never felt so seen and cared for in a salon. It was not just a service. It was a full reset for my skin and spirit."
From facials to loc care to fades—your transformation starts here.
Ready when you are—Book Now.